Global Business Link means to build up a cross border business model that allows multiple companies to realize profitable and sustainable business growth by leveraging each other’s strengths and reinforcing each other’s weaknesses in a relationship of mutual trust.
Our Mission
GBL-Japan is a Tokyo-based consulting group that helps foreign companies expand their business in Japan.
Our mission is to provide support services to companies or brands that have a good reputation with customers and consumers in their domestic market, but do not yet expand their business in overseas markets, especially in Japan and other Asian markets.
Although companies may choose to set up their own sales offices through direct investment, many companies start their overseas operations through local business partners such as distributors. However, if you do not confirm the business content and distribution/sales channels of the candidates that will be your business partners and if your partner is not the best one, you will not be able to earn profits or maximize your brand value in Asia.
In particular, we will review together with your business resources, brand value, and competitive advantages of your products/services, and analyze the latest trends and competitors in the Japanese market. And then after recognizing your corporate strategy in the Japanese market, we will try to arrange a meeting with your future business partner to discuss various conditions and brand strategies in order to conclude the sole or exclusive distributor/agency contract based on mutual agreement.
GBL-Japan proposes cost-effective performance-based consulting services with the aim of creating business opportunities in Japan for your company by making use of our unique research capabilities, existing contacts, and networks. This commission/consultant fee is much more reasonable than other consulting firms or nonprofits / public institutions that offer similar services.
Consulting Services
Business Alliance Partner Research
Support from sales / technical alliance partner search until the conclusion of the business agreement including negotiation of transaction terms, and aiding the sales and marketing activities of Japanese agents.
Market Research
Japanese Domestic and Overseas Related Market Research: Market scale, business environment, latest trends, target audiences, competitive analysis, positioning, pricing, etc.
Establishment Supports
Support for the establishment of your own representative office, sales office, or local subsidiary
EC Site Business
EC Site Business Preparation & Operation Support: Feasibility study and management of a brand or product that you wish to export to Japan, from setting up a website to cross-border e-commerce business
Promotion
Promotional Activities: Support for public relations activities, advertisement management, translation work, and other related tasks
What Japanese Importers are looking for as Competitive Products / Services?
What are the characteristics of products and services that can enter overseas markets and ensure stable sales and profits over a long period of time? Many importers and distributors are focusing on increasing sales of their existing products, and they do not have enough time to consider introducing new products and services. Even under such circumstances, they are always extremely interested in products and services that are influencing market trends and are highly evaluated by consumers and users in overseas markets for their brand value, functionality, and convenience. And if the product meets the following requirements, they will actively consider import and sale:
- Originality: Overwhelming differentiation from competing brands and similar products
- Idea / Inspiration: Usage, new functions, convenience and effects not found in Japan
- Extensive product line and diversity: To grow a business over a long period of time and improve Life Time Value, and need to make customers become repeaters
- Trust and Motivation: Contracting as Sole/Exclusive Distributor or Agency
When the above conditions are met, the Japanese business partner can assume the same position in the market as the manufacturer and will do everything possible to share the profits with the exporter.
We also provide a range of customized market and marketing research consultancy services to foreign companies planning to enter the Japanese market:
Points to Check When Selecting a Business Partner
In order to succeed in a profitable business over a long period of time, it is necessary to collaborate with the best business partners. In order to achieve this, it must be ensured that the Japanese company you are considering partnering with meets the following criteria to increase brand awareness and market share in a highly competitive market and conduct export business.
- Do the candidates have or can they develop distribution channels that are appropriate for your brand?
- Do the candidate companies have strengths that your company does not have and can they establish a mutually complementary business relationship?
- Does the candidate company share the same goals, direction, and values as your company?
- Is the candidate company able to respect different business practices and opinions and think together?
GBL-Japan can help you find the best business partner for your business expansion plans in Japan and help you build a highly profitable business model where both parties are complementary.
Contact
Global Business Link – Japan
Address: Risona Bldg 5, KS-Floor, 1-5-6, Kudan-Minami, Chiyoda-ku, Tokyo 102-0074 JAPAN
Phone: +81-(0)90-1804-8131 Email: info@gbl-japan.com